INSTORE ONLY / RELEASE: April 9th 2016 / 11 am
Premium breathable and flexible adidas Primeknit upper
Engineered camo graphic on upper
Heel pull tab
Webbed rubber outsole with EVA inserts
ftw white/ solid red/off white
The modern upper construction, new exaggerated shape, and immediately recognizable archive-inspired detailing makes it the first sneaker to mix lifestyle and technical innovation. The mid-sole construction features built-in full length BOOST and EVA plugs that create an authentic link to adidas DNA – future and past.
Inspired by the past and for the future. Life in big cities is fast. Modern people are constantly on road and want to experience something new every day. The NMD is designed for boundless exploring the city and for the current lifestyle of urban dwellers. It combines the Cult-DNA of adidas Originals with innovative technology: adidas BOOST and Primeknit meeting materials on an innovative design, which match the collective memory of the brand. The result is a new silhouette that is inspired by the former pioneering achievements of the brand and defines the style of tomorrow. The NMD refers to progressive adidas Styles as the Micro Pacer, the Rising Star and the Boston Super. These classical influences were processed in a modern context and combined with the latest technology.
The NMD is a technical running shoe and lifestyle sneaker. It has a modern sockliner construction, an exaggerated silhouette and bold retro details. The midsole of the NMD is with the adidas Boost Technology up to date. The upper of the NMD consists of Primeknit material, thus ensuring an unprecedented flexibility, stability and strength. "Adidas stands for innovation and tradition. This is the principle adidas Originals is based on" says Nic Galway, vice president of Global Design for adidas Originals. "In our archives we have the best technologies of their time. It is still motivation and inspiration for us."